£0 £1000000
£0 £1000000

Award winning independent Wizarding Shop for sale

Brighton, East Sussex

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For Sale

£99,995 +SAV

Ref: B06520



Please quote reference B06520

Hilton Smythe is delighted to welcome to the market on a leasehold basis a well-established, award- Winning Independent wizarding shop.

Oliver’s Brighton has been under the careful and meticulous ownership of our client for the last 4 years, and they have created something very special for all Harry Potter fans and wizarding enthusiasts. It is only now the business has been introduced to the market for sale as our client looks to embark on a new business venture, and they are keen to see the business pass to a new owner with the same enthusiasm and dedication.

Oliver’s Brighton is an independent wizarding shop in the North Laine area of Brighton, a 1-minute walk from Brighton train station. It sells everything Harry Potter and Fantastic Beasts related, from wands to Chocolate Frogs. The business has won a total of 11 awards and has over 2000 five-star reviews across TripAdvisor, Google, and Facebook, with the business being nominated for another award, the results of which they will find out in December.

The shop is currently open Tuesday-Thursday 10am-5pm; Friday and Saturday 10am-6pm. All the merchandise sold is officially licensed by Warner Bros. They have chosen a wide selection of products which appeal to all fans. Prices start from as little as 50p for an official Harry Potter postcard, and increase up to £300, for an exact replica of a Firebolt broomstick.

The sale of the business includes the following - 

  • Victorian retail display units and counters
  • Card payment machines
  • Custom hand sanitiser dispenser
  • Telephone system with intercom
  • Ice cream machine, freezer & accessories
  • 4K CCTV system
  • Hot chocolate machine & accessories
  • Drinks display fridge
  • Custom review counter
  • Telephone with intercom system
  • Heaters & fans
  • Printer & shredder
  • Integrated alarm system
  • Scent machine
They currently operate via a private booking appointment system which works extremely well both for customers and the owner. During the customer’s visit they have the shop to themselves for up to 30 minutes to browse the hundreds of official Harry Potter items. Oliver’s Brighton also sells a range of ice creams and cold drinks for the hot months, and hot chocolate for the cold months. The front portion of the shop sells Wizarding World sweets and beverages, whilst the back portion sells the merchandise.

The business benefits from a large social media presence, with a combined total of over 40,000 followers across Facebook, Twitter, and Instagram. This will be included in the sale of the business to the new owners. Also included will be the Oliver’s Brighton bespoke website, which includes a booking platform. The website currently sits at the top of Google search engine pages, is number 2 of all shops in Brighton on TripAdvisor, and has featured in numerous news articles.

We feel there is scope to increase the turnover as new owners could open 7 days a week and return to normal opening style for customers to visit, also there is massive scope to introduce online sales via the website this is something the current owner doesn’t do. With the shop having 2 separate rooms with their own private entrances, the new owner could create 2 separate businesses in one to help increase turnover.

This is an outstanding turn-key business operating on flexible hours, which offers a new owner the opportunity to take this thriving business to the next level.

Very rarely do businesses of this calibre come to the open market so early viewings are highly recommended.

We are advised as per the 2020 accounts, the business generated a turnover in the region of £180,000. Full financials can be made available on further request. 

Please quote reference B06520 

We are advised that the business has 2 full-time staff members.

The business hours are -

Monday – Closed
Tuesday – 10:00 – 17:00
Wednesday – 10:00 – 17:00
Thursday – 10:00 – 17:00
Friday – 10:00 – 18:00
Saturday – 10:00 – 18:00
Sunday - Closed

The business is located on the busy and popular Trafalgar Street in the coastal city of Brighton, East Sussex. The business is surrounded by a mixture of commercial and residential properties and is within close proximity to the main railway station, therefore benefiting from a very high volume of footfall and passing trade.

Brighton is a seaside resort and the largest part of the City of Brighton and Hove. Brighton’s location has made it a popular destination for tourists, renowned for its diverse communities, quirky shopping areas and large cultural, music and arts scene. The city attracts over 8½ million visitors annually and is the most popular seaside destination in the UK for overseas tourists.

Located a short distance from the station on Trafalgar Street, the business is set within the ground floor of a building dating back over 150 years, with a host of original features including the original floorboards, and clever brickwork tiles give a very Victorian feel. There are also 50 open filament bulbs which are powered by LED, that look amazing and are low cost to run.

Every single inch of this stunning shop has been designed to make it feel like you have walked into a shop from the Harry Potter series, from wooden plug sockets to open filament bulbs. There is a sweet shop/entrance room which has a stud wall divided with a door that leads to the main retail shop back room. There is a Victorian style toilet and hand basin hidden behind a secret bookcase.

The shop is currently split into two dwellings with a connecting door. This is to create the “secret” shop behind the false wall. This could be used to create two separate shops or used as one larger one.

The premises have benefited from a substantial amount of investment and clever refurbishment, to create a turnkey business premises.

We are advised that the business is being sold on a Leasehold basis, with a 10 year lease to be assigned for the new buyer upon purchase. The rent is £1,333 per month. 

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