Extremely well established Baby boutique business for sale - Hilton Smythe
£0 £1000000
£0 £1000000


Extremely well established Baby boutique business for sale

Dudley, West Midlands

  • Asking Price: £40,000 +SAV
  • Turnover: We are advised as per the 2021 accounts, the business generated a turnover in the region of £180,000. Full financials can be made available upon further request. 

    Please quote reference B06925

  • Tenure: Leasehold

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Please quote reference B06925

Hilton Smythe are pleased to have been given the opportunity to manage the sale of Josephines Baby Boutique which is a well-established baby boutique shop with a renowned reputation amongst local residents. This is a superb opportunity to take on a high turnover local business in an area teeming with customers.

Josephines Baby Boutique was founded in 1993 and the current owners (two sisters) have run it successfully and lucratively for the last 5 years or so. The business has been a real labour of love for them and has flourished under their ownership accruing many new customers and a fantastic reputation.

The business is now being sold, albeit reluctantly and with heavy hearts only due to the vendors wishes to take early retirement and pursue a change of direction, they are keen to see their beloved baby boutique pass to an ambitious and entrepreneurial new owner (s) who can take this already thriving business to the next level.

Josephines Baby Boutique is a real family business and a traditional retailer of bespoke christening and occasional wear, baby clothing, nursery furniture and safety equipment. Additionally the business offers a range of products including;

  • Push chairs and car seats
  • Travel systems
  • Prams
  • Doubles and tandems
  • Strollers
  • Isofix bases
  • Accessories
  • Dolls prams
  • High chairs
  • Changing mats
  • Boys and girls wear
  • Gifts, dummies and bottles
  • Toys and teethers
The business also offers a range of designer brands including; Dandelion, Millie Grace Christening, Sarah Louise Christening, Kinder, Kris X Kids and Pex.

The business also has a number of exclusive brands with no other retailers allowed to stock the brands within a 10 mile radius.

Sales currently come predominantly through the retail store with approximately 20% coming from online sales. Customers travel some distance to visit the store such is its great reputation and regularly visit from towns such as Solihull, Hagley, Stourport, Kidderminster , Worcester and Stourbridge.

The sale will include the company website (Josephinesbabyboutique.com) , Facebook and Instagram pages and the business enjoys great visibility onto internet along with lovely reviews such as;

  • “Lovely products, lovely staff that give good advice and will go the extra mile”
  • “It’s great value for money and the sisters who run the place are fab!”
  • “The service I have received from this store has been amazing “
  • “Ordered online and rang the store to arrange pick up the same day. Service was friendly and I was even able to purchase a few things in store that were out of stock online. Will definitely be using again”
Scope to improve - 

  • Advertising and marketing campaign
  • Extend the opening hours
  • Update the existing website and push online sales
  • Explore the possibility of selling through Amazon
  • Introduce a customer loyalty card/scheme
Reasons to Buy - 

  • A well-established business with an enviable reputation and many existing customers
  • Prime trading position in the centre of Dudley
  • Current owners happy to offer a handover to ensure the continued success
  • Ideal owner managed or partnership business
  • All fixtures and fittings included making this a real Turnkey business opportunity
  • Priced to facilitate a quick sale.
Very rarely do businesses of this calibre come to the open market so early enquiry is highly recommended to avoid disappointment.

This lovely little business is likely to attract considerable interest.

We are advised that the business is run and managed by both business owners. 

The business hours are -

Monday - Closed
Tuesday – 9:30am – 5:00pm
Wednesday – 9:30am – 5:00pm
Thursday – 9:30am – 5:00pm
Friday – 9:30am – 5:00pm
Saturday – 9:30am – 5:00pm
Sunday - Closed

Josephines Baby Boutique is located in Dudley.

Dudley is a large market town in the West Midlands, 5.5 miles south east of Wolverhampton and 8 miles north west of Birmingham. The town had a population of 79,379 at the 2011 census. In 2014 the borough council named Dudley as the capital of the Black Country.

Dudley is served by main roads which give a direct route to neighbouring towns. The longest of these roads are the B4176 ( which runs to Wombourne, Bridgnorth and Telford) and the A461 (which passes through Wednesbury and Walsall, finally reaching Lichfield). The nearest motorway is the M5, with the closest junction situated in Oldbury, 3 miles south east of the town.

Dudley bus station is in the town centre and has many connections to surrounding towns, cities and communities including Birmingham, Halesowen, Smethwick, Stourbridge, Walsall, West Bromwich and Wolverhampton amongst others.

Josephines Baby Boutique is ideally situated in the Trident Centre in the main shopping area of the town, which is unusually busy and vibrant and thus benefits from high levels of footfall and passing trade. The business is beautifully presented and maintained with clear visible signage and distinctive livery.

There are a number of inexpensive public car parks within easy walking distance of the business along with free on street parking in the roads and streets surrounding the premises.

The business occupies generous premises in a purpose built shopping centre and briefly comprises;

Shop - Floor to ceiling windows and glazed double doors to front creating a light, airy and inviting interior, carpet flooring, suspended ceiling with concealed LED lighting, bespoke counter with a generous wrapping area, perimeter shelving and freestanding product displays, bespoke shelving for the display of car seats and push chairs etc, hanging clothing stands, leather effect sofa.

WC - With close coupled toilet and hand wash basin.

Kitchen - With a range of base units, stainless steel sink and drainer, tea & coffee making facilities.

First Floor - To the first floor is a generous warehouse / stockroom for surplus stock and customer orders.

We are advised that the business is being sold on a Leasehold basis, with 2 years remaining on the 4 year lease. The rent is £11,000 per annum and has rates payable at £5,000 per annum. 

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