£0 £1000000
£0 £1000000


Family Run Bakery Founded Over 130 Years Ago

Atherstone, Warwickshire

  • Asking Price: £724,950 +SAV
  • Turnover: W C Masters & Son generated an advised turnover of circa £514,000 as of the 2018 accounts with a gross profit of approximately £309,000.

    Please quote reference B05263

  • Tenure: Freehold

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Please quote reference B05263

Hilton Smythe are pleased to have been given the opportunity to manage the sale of W C Masters & Son which is a well established business with a renowned reputation amongst local residents. This is a superb opportunity to take on a high turnover local business in an area that is teeming with customers.

W C Masters & Son was founded over 130 years ago and is a well established family run business with an impressive number of regular customers, many of whom have been using the business for many years and are known on a first name basis by the current owners who are popular and well respected members of the local community.

The business really has been a labour of love for the current owners’ but this wonderful bakery is now being sold, albeit reluctantly and with a heavy heart only due the the owners wishes to take a well earned retirement. They are keen to see their beloved business pass to an ambitious and entrepreneurial new owner who can take it to the next level.

W C Masters & Son is a high class, traditional bakery, confectioners and takeaway business. The business bakes and sells a large variety of products such as;

  • Breads
  • Cakes and pastries
  • Sausage rolls
  • Pork pies
  • Scones
  • Bread rolls
  • Muffins
  • Confectionery
  • Crisp and snacks
  • Hot and cold drinks
  • Milk shakes
  • Sandwiches
  • Baguettes etc etc
The sale will include the company Facebook page and the business enjoys great visibility on the internet via websites such as www.yell.com, www.all-openinghours.co.uk, www.bakeryinfo.co.uk, www.yelp.co.uk etc

Scope to Improve

  1. Advertising and marketing campaign
  2. Maximise the use of social media particularly Twitter and Instagram
  3. Website to extol products and services offered
  4. Develop the outside catering side of the business
  5. Canvass local pubs, restaurants, residential homes etc with a view to becoming their preferred supplier
  6. Extend the opening hours
  7. Introduce a loyalty card/ scheme
Reasons to Buy

  • A well established business with an enviable reputation and many existing customers
  • Prime trading position in the centre of town
  • All fixtures and fittings included making this a real Turnkey business opportunity
  • Ideal owner managed or partnership business or a bolt on to an existing business
  • Current owners would be happy to offer a handover to ensure the continued success.
  • Includes owner’s accommodation or immediate rental income
Hilton Smythe highly advise early viewing to avoid disappointment

This great little business is likely to attract considerable interest.

The business is run and managed by our two clients with the help of 9 full time members of staff and 1 part time members of staff along with casuals as required.

Monday to Friday 8.00-17.30

Saturday 8.00-17.00

Sunday Closed

W C Masters & Son is located in Atherstone.

Atherstone is a town and civil parish in the county of Warwickshire. Located in the far north of the county, Atherstone forms part of the border with Leicestershire along the A5 national route and is only 4 miles from Staffordshire. It lies between the larger towns of Tamworth and Nuneaton and contains the administrative offices of North Warwickshire Borough Council.

At the 2011 census the population of the civil parish of Atherstone was 8,670. The population of the larger urban area which includes the adjoining village of Manchester was 10,573.

In part due to its central location in the UK, Atherstones economy has expanded rapidly since the 1980’s with several major companies such as TNT, Aldi and 3M setting up their head office operations and / or national distribution centres in the town.

Atherstone is on the main A5 national route and close to the M42 motorway. The West Coast Main Line runs through the town and Atherstone has its railway station on this line, with an hourly service 7 days a week to London and Crewe via Stafford and Stoke on Trent.

W C Masters & Son is ideally situated in the main shopping area of Atherstone, alongside other complimentary retail businesses, many of which are independents and thus benefits from high levels of footfall, regular custom and passing trade.

The business is beautifully presented and maintained with clear visible signage and distinctive green livery. There is a number of public car parks within easy walking distance which are free to use.

W C Masters & Son occupies three floors of a period, inner terraced property and briefly comprises;


Windows and glazed door to front creating a light airy and inviting interior , tiled floor, suspended ceiling with concealed lighting, window display with glass fronted pie warmer, long glass fronted serve over counter, beech effect shelving unit, double glass fronted drinks chiller, open chiller, range of beech effect base units with complimentary worktop, double Panini press, stainless steel microwave oven, till, bread racking, chalked menu boards, digital scales, stainless steel warming cupboard and four pot Bain Marie.

Inner Store

With perimeter shelving and floor storage space

Staff Room


With perimeter shelving and room for desk, chairs and filing cabinets etc

Freezer Room

Tiled floor, fluorescent lighting, perimeter shelving, five large chest freezers, Chef King moulding Machine, two ‘ Electronic ‘ stainless steel upright fridges.

Two Staff WC

Each with close coupled toilet and hand wash basin

Store Area

With painted concrete floor, fluorescent lighting, perimeter shelving and floor storage space, stainless steel preparation tables, door to side leading to a parking area with 5 allocated spaces.


Kitchen / Bakery

Generous bakery with tiled floor, stainless steel preparation tables, Batch moulding machine, upright fridge, custard tart press, dough mixer, ceiling fan, pie die machine, dough separator, perimeter shelving, Mono bread moulder, 4 deck electric oven, 2 deck gas oven (collectible and vert sought after!) 2 bread proving cabinets, 2 Hobart mixers, rooflights and stainless steel sink.

Dry Goods Room

With three chest freezers, 2 porkpie machines and perimeter shelving.

Changing Room

With shower cubicle

To the first and second floor is a self contained, two bedroom flat with lounge, kitchen and bathroom. This is ideal for owner’s accommodation or to generate additional income. The flat is currently rented out and achieves a monthly rent of £400

We are advised that W C Masters & Son is being sold as a Freehold business opportunity.

We are advised that the business benefits from being exempt from business rates.

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