Florist Shop Offering Occasional & Seasonal Gifts
Cradley Heath, West Midlands
- Asking Price: £17,500 +SAV
- Turnover: Antonia’s Garden generated an advised turnover of circa £78,000 as of the 2018 accounts with a gross profit of roughly £35,000 and a net profit of approximately £18,000.
- Tenure: Leasehold
Hilton Smythe welcomes to the market Antonia’s Garden.
Antonia’s Garden was established 18 years ago and the current owner has run it successfully and lucratively for the last 12 years. The business has been a real labour of love for the owner, but the time has now come for the reluctant sale only because of her wish to relocate to Norfolk and enjoy a well- earned retirement.
The business is a Florist specialising in exquisite floral arrangements to suit any occasion and budget.
The business sells:
Seasonal flowers for Valentine’s Day and Mother’s Day etc.
Special Occasion Flowers i.e. Birthdays, Anniversaries, Wedding flowers and decorations.
Sentimental flowers Ie: Congratulations, Get Well Soon, Sorry, Thank You, Sympathy.
Funeral flowers ie: baskets, casket sprays, crosses, hearts, pillows, wreaths, sheaves etc.
Floral table centrepieces.
Flower gift sets.
Antonia’s Garden has lots of regular customers many of whom are known on a first name basis by the owner and enjoys great visibility on the internet with its own Facebook page (78 likes) and listings from the likes of www.192.com, lovemyflorist.co.uk, www.findingflorists.co.uk, www.floristexchange.com and www.floristcentral.co.uk to name just a few.
Scope to Improve
Advertising and marketing campaign.
Maximise social media particularly twitter and Instagram.
Website to extol the services offered perhaps with a photo gallery and e commerce facility.
Attend wedding fairs.
Offer a discount to NHS employees, Armed Forces, Police etc.
Explore online discounters offerings from the likes of Wowcher and Groupon.
Hilton Smythe highly advise early viewing to avoid disappointment. This business is likely to attract considerable interest.
Antonia’s Garden is run and managed by our client with the help of two part time members of staff.
Monday - Wednesday 9.00am-5.00pm
Antonia’s Garden is located in Cradley Heath in the West Midlands.
Cradley Heath is a small town and ward in the Rowley Regis area of the Borough of Sandwell, West Midlands. It lies within the Black Country roughly 2 ½ miles south of Dudley and 8 miles west of central Birmingham.
Cradley Heath is one of several towns in central England still recognisable from their early 20th century appearance. Many of the shops and houses in the high street are still standing after 100 years including that in which Antonia’s Garden is situated.
Cradley Heath is served by bus and rail services. The railway is on the Birmingham to Worcester line with regular services between the two. Bus services provide connections to surrounding localities such as Birmingham, West Bromwich and the Merry Hill Shopping Centre.
Antonia’s Garden is ideally situated in the main high street of the town which is an unusually busy and vibrant town, alongside other complimentary retail businesses most of which are independents. The business is beautifully presented and maintained with clear, visible signage and distinctive and upmarket livery. There is free on street parking immediately outside the premises and further along the High Street and there is a large Tesco supermarket across the road which allows free parking for two hours. The business enjoys great footfall and passing trade.
The business occupies the ground floor of a Victorian mid terrace shop and really is presented to the highest of standards with a lovely upmarket feel and briefly comprises:
Lovely period style shop, double fronted with inset porch and glazed door and windows to front creating a light airy and inviting interior. The nice sized shop is cleverly designed to maximise the space available, suspended ceiling with concealed lighting, tile effect vinyl flooring, window display areas, tiered shelving for the display of cut flowers in vases, antique pine drawer unit, pine table with turned legs, lovely aged pine dresser with shelves, further varnished pine table with two drawers and shelf beneath. Bespoke L-shaped counter with till, card machine and generous wrapping area, wall mounted gift card display, wall mounted wrapping paper dispenser. There is a customer seating and consultation area.
Generously proportioned flower room with window to side, a range of base units and useful worktop.
Again, generously proportioned with tiled floor, perimeter shelving, fluorescent lighting, stainless steel sink and drainer and window to rear.
Externally the business is secured by an electric security shutter and there is a pull out, sign written blind.
We are advised that Antonia’s Garden is being sold as a leasehold business opportunity with the current lease being arranged on a monthly rolling basis. The rent is an impressively low £6,072 per annum and we are further advised that the landlord would be happy to negotiate a mutually acceptable lease with a new owner.
There are no business rates currently payable.