£0 £1000000
£0 £1000000

Pilates Studio with a Renowned Reputation for sale

Stratford-upon-Avon, Warwickshire

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Under Offer

£50,000 +SAV

Ref: B05869



Please see Reference B05869.

Hilton Smythe are pleased to have been given the opportunity to manage the sale of Pilates place which is a well-established Pilates Studio business in Stratford with a renowned reputation amongst residents. This is a superb opportunity to take on a popular local business in an area teeming with customers.

Pilates Place was founded by the current owners when she identified a gap in the market. The owner’s 20 plus years as a movement and exercise specialist was the force behind the success of the business in a number of studios. The vendor gathered some of the region’s best Pilates teachers to form the Pilates Place Team. The business has been a real labour of love for her and she has taught approximately 5,000 classes to hundreds of clients.

This great little business is now being sold, albeit reluctantly and with a heavy heart only due to a wish to take a well-earned retirement. The vendor is keen to see her beloved Pilates studio pass to an ambitious and entrepreneurial new owner(s) who can take this already thriving business to the next level.

This is an ideal opportunity for an experienced Pilates or fitness professional to own an established studio-based Pilates business with scope for additional fitness and wellbeing therapies.

Pilates Place offers a range of Pilates classes including:

  • Reformer Classes
  • Online Mat Classes
  • Joint Reformer and Mat Classes
  • One to One Classes for Rehabilitation After Illness or Surgery
  • Barre Classes
Pilates Place confidently delivers Joseph Pilates' quote "In ten sessions you will feel a difference, in twenty sessions you will see a difference and in thirty you will have a new body."

The business offers a free trial, an initial assessment, starter packages and full memberships.

Pilates Place has been recognised for their expertise including being finalists in the small Business of the Year category at The Pride of Stratford Awards 2013 and nominees for the Muddy Stilettos Awards 2018 as Best Yoga / Pilates Studio in Warwickshire. The vendor is committed to improving the standard of Pilates teaching generally, and in 2008 the Pilates Place became an approved training centre for trainee Pilates Teachers with YMCA Awards.

The sale will include the company website and Facebook page and the business enjoys great visibility on the internet via websites such as www.yell.com and ukshowmelocal.com etc. The business enjoys many impressive reviews online.

Scope to Improve:

  • Advertising and marketing campaign
  • Extend the opening hours
  • Maximise the use of social media particularly Twitter and Instagram
  • Growing population catchment and socio-economic base
  • Flexible business model
  • Programme development
Reasons to Buy:

  • A well-established business with an enviable reputation and many loyal customers
  • The sale will include a database of approximately 1600 current and past clients
  • All fixtures and fittings provided including specialist Pilates equipment making this a real turnkey business opportunity
  • Current owner happy to offer a handover to ensure the continued success
  • Includes a bespoke online CRM system under seperate contract
  • Little competition locally
  • Ideal bolt on to an existing complimentary business
  • A wonderful opportunity for an experienced Pilates or fitness professional to move into an established studio-based Pilates business with scope for additional fitness and wellbeing therapies
Hilton Smythe Highly advise early viewing to avoid disappointment.

This great little business is likely to attract considerable interest.

Pilates Place generates an advised current turnover of circa £82,000 per annum as per the March 2020 accounts with the net profit available on request. 

For further information please reference B05869 

Pilates Place is run and managed by our clients with a small team of committed, fully qualified and freelance instructors

The business is trading;

Monday: 9:00am - 3:30pm, 5:00pm - 8:00pm Online mat class 1:30pm -2:15pm

Tuesday: 9:00am - 1:30pm, 6:30pm - 8:30pm Online mat class 10.30am - 11.15am

Wednesday: 9;00am - 1:00pm, 4:00pm - 8:00pm Online mat class 1:30pm - 2:15pm

Thursday: 9:00am - 3:30pm, 6:00pm - 8:00pm Online mat class 12:00pm - 12.45pm

Friday: 9:00am - 3:30pm Online mat class 11:00am - 11.45am

(These opening hours will be extended as demand increases following the reopening of the studio after the recent lockdown)

Pilates Place is in Stratford-upon-Avon

Stratford-upon-Avon, commonly known as just Stratford is a market town and civil parish in the county of Warwickshire, on the River Avon, 91 miles north west of London, 22 miles south east of Birmingham and 8 miles south west of Warwick. The estimated population in 2011 was 27,445.

The bustling town is a popular tourist destination owing to its status as the birthplace and gravesite of playwright William Shakespeare and receives approximately 2.5 million visitors a year.

Pilates Place Stratford occupies the ground floor of a modern office building, is well presented and maintained, light and airy with clear visible signage. There is on-street parking and several inexpensive public car parks within easy walking distance.

Pilates Place Stratford-upon-Avon occupies the ground floor of a modern office complex, is beautifully presented and maintained and briefly comprises:


Lovely, bright and generous studio with windows to front and side, suspended ceiling with concealed lighting, ballet barre and mirrors to one wall, expensive looking wood effect flooring, carpeted area to the front of bespoke reception area with desk and chair, freestanding shelving unit, Xtend Cadillac trapeze table complete with springs, loops and roll down bars, 6 x Align Pilates Reformers with boxes one with tower bar, standing platforms and jump boards, prop boxes with Pilates rings and bender balls, Vibrostation, Balance body rehab reformer, Align Pilates ladder barrel, Bosu with stability bar, Align Pilates Combo Chair, Peak Pilates Combo Chair


With tiled floor, range of base units with complimentary worktop, stainless steel sink and drainer, space for fridge, microwave etc.


Generous washroom / changing room with tiled floor and disabled access, suspended ceiling, closed coupled toilet and hand wash basin.


There is a useful under stairs cupboard with power and light.

We are advised that Pilates Place is being sold as a leasehold business opportunity.

The existing 5-year lease runs to September 2021 but we are advised that the landlord would be happy to negotiate a mutually acceptable new lease with a new owner. A new draft lease has been prepared for a previous potential purchaser who has pulled out of the sale process. The current rent is £12,500 per annum plus £3,900 per annum service charge which again is reasonable given the size and central location of the premises.

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