Pilates Studio with a Renowned Reputation for sale - Hilton Smythe
£0 £1000000
£0 £1000000


Pilates Studio with a Renowned Reputation for sale

Stratford-upon-Avon, Warwickshire

  • Asking Price: £45,000 +SAV
  • Turnover: Pilates Place generates a turnover of over £87,000pa as per the March 2022 accounts. The business has been registered for VAT since April 2022 with the net profit available on request. 

    For further information please reference B05869 

  • Tenure: Leasehold

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Please see Reference B05869.

Hilton Smythe are pleased to have been given the opportunity to manage the sale of Pilates Place which is a well-established Pilates Studio business in Stratford with a renowned reputation amongst residents. This is a superb opportunity to take on a popular local business in an area teeming with customers.

Pilates Place was founded by the current owner when she identified a gap in the market. The owner’s 20 plus years as a movement and exercise specialist was the force behind the success of the business in a number of studios. The vendor gathered some of the region’s best Pilates teachers to form the Pilates Place Team. The business has been a real labour of love for her and she has taught approximately 5,000 classes to hundreds of clients.

This great little business is now being sold, albeit reluctantly and with a heavy heart only due to a wish to take a well-earned retirement. The vendor is keen to see her beloved Pilates studio pass to an ambitious and entrepreneurial new owner(s) who can take this already thriving business to the next level.

This is an ideal opportunity for an experienced Pilates or fitness professional to own an established studio-based Pilates business with scope for additional fitness and wellbeing therapies.

Pilates Place offers a range of Pilates classes including:

  • Reformer Classes
  • Online Mat Classes
  • One to One Classes for Rehabilitation After Illness or Surgery
  • One to One Private Classes
  • Studio Sessions On Pilates Equipment
Pilates Place confidently delivers Joseph Pilates' quote "In ten sessions you will feel a difference, in twenty sessions you will see a difference and in thirty you will have a new body."

The business offers a free trial, an initial assessment, starter packages and full memberships.

Pilates Place has been recognised for their expertise including being finalists in the small Business of the Year category at The Pride of Stratford Awards 2013 and nominees for the Muddy Stilettos Awards 2018 as Best Yoga / Pilates Studio in Warwickshire. The vendor is committed to improving the standard of Pilates teaching generally, and in 2008 the Pilates Place became an approved training centre for trainee Pilates Teachers with YMCA Awards.

The sale will include the company website and its social media presence and the business enjoys great visibility on the internet via websites such as www.yell.com and ukshowmelocal.com etc. The business enjoys many impressive reviews online.

Scope to Improve:

  • Advertising and marketing campaign
  • Extend the opening hours
  • Maximise the use of social media particularly Twitter and Instagram
  • Growing population catchment and socio-economic base
  • Flexible business model
  • Programme development
Reasons to Buy:

  • A well-established business with an enviable reputation and many loyal customers
  • The sale will include a database of in excess of 1600 current and past clients
  • All fixtures and fittings provided including specialist Pilates equipment making this a real turnkey business opportunity
  • Current owner happy to offer a handover to ensure the continued success
  • Includes a bespoke online CRM system under seperate contract
  • Little competition locally
  • Ideal bolt on to an existing complimentary business
  • A wonderful opportunity for an experienced Pilates or fitness professional to move into an established studio-based Pilates business with scope for additional fitness and wellbeing therapies
Hilton Smythe Highly advise early viewing to avoid disappointment.

This great little business is likely to attract considerable interest.

Pilates Place is run and managed by our clients with a small team of committed, fully qualified and freelance instructors

Studio and Online Trading Hours;

Monday: 9:00am - 8:00pm; Online mat class 1:30pm – 2:15pm
Tuesday: 9:00am – 3:30pm, 6:00pm – 8:00pm; Online mat class 10:30am – 11:15am
Wednesday: 9:00am – 2:30pm, 5:00pm – 7:00pm; Online mat class 6:00pm – 6.45pm
Thursday: 8:00am – 1:00pm, 3:00pm – 8.00pm; Online mat class 10:30am – 11:15am
Friday: 9:00am – 3:00pm; Online mat class 10:30am – 11:15am
Saturday: 9:30am – 11:30am

Pilates Place is in Stratford-upon-Avon

Stratford-upon-Avon, commonly known as just Stratford is a market town and civil parish in the county of Warwickshire, on the River Avon, 91 miles north west of London, 22 miles south east of Birmingham and 8 miles south west of Warwick. The estimated population in 2011 was 27,445.

The bustling town is a popular tourist destination owing to its status as the birthplace and gravesite of playwright William Shakespeare and receives approximately 2.5 million visitors a year.

The Pilates Place studio occupies the ground floor of a modern building in an office courtyard, a stone’s throw off the town centre. It is well presented and maintained with good signage. It has a pay and display car park within the courtyard and several inexpensive car parks within easy walking distance.

Pilates Place Stratford-upon-Avon occupies the ground floor of a modern office complex, is beautifully presented and maintained and briefly comprises:


Lovely, bright and generous studio with windows to front and side, suspended ceiling with concealed lighting, ballet barre and mirrors to one wall, expensive looking wood effect flooring, carpeted area to the front of bespoke reception area with desk and chair, freestanding shelving unit, Xtend Cadillac trapeze table complete with springs, loops and roll down bars, 6 x Align Pilates Reformers with boxes one with tower bar, standing platforms and jump boards, prop boxes with Pilates rings and bender balls, Vibrostation, Balance body rehab reformer, Align Pilates ladder barrel, Bosu with stability bar, Align Pilates Combo Chair, Peak Pilates Combo Chair


With tiled floor, range of base units with complimentary worktop, stainless steel sink and drainer, space for fridge, microwave etc.


Generous washroom / changing room with tiled floor and disabled access, suspended ceiling, closed coupled toilet and hand wash basin.


There is a useful under stairs cupboard with power and light.

We are advised that Pilates Place is being sold as a leasehold business opportunity.

The existing five year lease ran to September 2021 but has been extended and we are advised that the landlord would be happy to negotiate a mutually acceptable new lease with a new owner. A new draft lease has been prepared for a previous potential purchaser who has pulled out of the sale process. The current rent is £12,500 per annum plus £3,900 per annum service charge which again is reasonable given the size and central location of the premises.

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