£0 £1000000
£0 £1000000

Reputable In Store & Online House Plant Supplier For Sale

Hebden Bridge, West Yorkshire

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For Sale

£49,995 +SAV

Ref: B06342

Business Only

Overview

*** PRICED FOR A QUICK SALE ***

Please quote reference B06342

Hilton Smythe is delighted to present to the market, Earth & Air Displays! A very exciting and uniquely designed online based business opportunity established by our client in 2019.

Earth & Air Displays offers a large choice of beautiful house plants, terrariums and air plants.

The range of products available to purchase include -

  • Terrariums
  • Aeriums
  • Air plants
  • Air plant displays
  • Substrates & supplies
  • Pots & glassware
  • Kokedama
  • Gifts & accessories
  • Gift cards & experiences
Our client originally set the business up from home and began trading in November 2019 as a sole trader. She quickly enjoyed instant demand for her products, seeing sales increase from £2,500 to nearly £12,500 per month.

As you can see from the very informative website, there is an updated Blog which offers in depth care advice for each of the individually designed products as well a menu for Daily specials and Wedding/Events.

Our client offers 1–3-day delivery from ordering.

Current order levels average at 40 per day.

Wholesale - an emerging arm of the business. Clients so far include - FLOWERVISION, tinysilvers home, WILLOW BLOSSOM, BELBROUGHTON BLOOMS, Manchester University and Vita Student.

The business benefits from its products being trademarked, high margin products, and entirely their own. Recipes for each are included in the playbook. They sell especially well around Christmas. 

Key selling points include -

  • Personalised handmade own brand products - these include Terrariums, Aeriums, Air Plant Displays, Terrarium kits
  • Resale ranges (UK suppliers) - these include Terrarium plants, House plants, Pots & Accessories, Planty craft supplies
  • Individual commissions - bespoke designs for weddings, parties & corporate events
  • Wholesale - excellent grounding in place with lots of growth potential
  • Earth & Displays gift cards
  • 30-day happiness guarantee
  • Year 1 revenue - £70,254
  • Year 2 revenue - £198,595 (to date) Forecasted £322,717 (359% increase)
  • Average order value - £19.12
  • Thorough company playbook
  • Trademarked brand
  • Full business handover offered
  • Fun facts:

    - We’re in the top 1% of highest selling Etsy stores globally. 

    - We’re in the top 2% of Shopify stores launched the same time as us. 

    - We have one of the highest conversion rates in home and garden. 

Increasing press coverage - Gardeners World magazine

Subscriptions, management tools, web services and online marketplaces accounts -

  • Shopify store + apps
  • Etsy seller account
  • eBay seller account
  • Square point of sales services
  • Inventory management software between all on and off-line sales channels
  • Order and shipping management software
  • Staff management software where company playbook, handbook, and policies are centrally stored
  • Photo editing software with brand templates and control
  • Digital accounting software
  • Google advertising account
  • Facebook advertising account
  • Google my business account
  • Facebook, Instagram, Pinterest, Twitter, and TikTok company accounts
Further growth -

  • Further investment in advertising will significantly increase current sales levels
  • Potential to become a household brand
  • High consumer demand is high and cost per acquisition/conversion rate is low
Very rarely do young and vibrant business models with such instant growth potential of this level come on to the open market, our client identifies the investment/time required to take this business to the next level but due to her young family she is now looking to sell now.

Included in the business sale:

  • 4 white wire racks
  • 48 decorative, wooden crates and boxes
  • 2 decorative log & hook wall-hanging displays
  • 4 wooden shelving units
  • 4 large retail shelving units
  • 2 wooden ladder plant stands
  • 1 wooden kitchen Island
  • 1 large storage cabinet
  • 1 freestanding island unit - used as cashier desk
  • 1 Square iPad till dock
  • 1 Square card reader
  • 1 iPad
  • 1 cash drawer
  • 1 receipt printer
  • 1 gas-ram bar stool
  • 5 tall, white, metal ladder shelves
  • 2 tall wire rack shelving units
  • 4 large white storage bins
  • 1 display computer desk
  • 1 display computer chair
  • 3 display rugs
  • 1 display armchair
  • 1 display wire coffee table
  • 1 display gentleman’s wardrobe
  • 1 wooden pallet hanging plant display
  • 1 retail wire rack wall hook display
  • 1 wooden frame & wire air plant display
  • 1 wooden wall-mounted air plant display
  • 2 wire air plant displays
  • 1 tall, slim display drawer unit
  • 10 small slat display shelves
  • 3 round white side tables
  • 1 wicker picnic basket
  • 1 freestanding wooden storage shelf
  • 10 white metal hanging plant buckets
  • 3 sets LED strip lights for shelves
  • 2 sets of decorative string lights
  • Collection of cork bark pieces for display
  • 1 wall organiser
  • 1 freestanding oil radiator (for emergencies)
  • 2 freestanding fan heaters (for emergencies)
  • 1 tall storage unit with 5 buckets
  • 17 large, stacking storage buckets
  • 1 large computer desk
  • 1 computer chair
  • 1 under-desk storage unit
  • 1 large side storage unit
  • 1 small, freestanding cupboard
  • 3 heavy duty storage shelves
  • 1 mini table foam cutter and spare wires
  • 1 hand held foam cutter
  • 2 large, heavy duty packing stations
  • 2 label printers
  • 1 B&W laser printer
  • 6 clip boards
  • Various clip top storage containers
  • Various handheld bucket containers
  • Various desk tidies
  • Various stationary
  • Various packing equipment, tools, knives etc
  • 2 kettles
  • 1 under counter fridge
  • 1 microwave
  • Various storage jars and containers
  • 3 large bins
  • 1 waste paper bin
  • Various plastic stacking storage racks
  • 2 packing paper dispensers (on open lease)
  • Box of various festive decorations
  • 1 folding step
  • 4 heavy duty tape dispensers
  • Various cleaning supplies
  • Various staff crockery and cutlery
  • Various kitchen supplies
  • 2 freestanding acrylic screens
  • 2 acrylic face protectors
  • Various bathroom supplies
  • Various large buckets of hardwearing paints and painting supplies
  • Metal cash box
  • Various stationary and printed materials storage solutions
  • Various spare cables and wires
  • 1 cordless phone and dock
  • 1 Wi-Fi router
  • 2 smartphones
  • Various spare pots
  • Various tools and planting equipment
  • 20+ till rolls
  • 200+ plant tags
  • Various price labels, stakes and tags

Turnover
We are advised the business generated a turnover of circa £198,000 as of 2021, but is forcasted to make circa £320,000. Further financial information can be made available upon request.

Please quote reference B06342

We are advised that the business is ran and managed by 1 full time and 1 part time staff member.

The business trades 24/7, through their online platforms. 

Earth and Air Displays is currently run from our clients home, and can be relocated to any unit. 

N/A

Tenure
We are advised the business is being sold on a Business Only basis. 

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