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£0 £1000000


UK Wide and International Motorbike Parts E-Commerce Business – Relocatable

Smethwick, West Midlands

  • Asking Price: £450,000 +SAV
  • Turnover: Phoenix Traders (UK) Limited generated an annual turnover of circa £400,000 as per the 2018 accounts with a gross profit of roughly 38% but it needs to be appreciated that the business was running on very much reduced hours (for almost 7 months) and at a pace to suit due to our clients need to visit his poorly father in India.

    The business has seen a significant upturn in turnover since the vendor has been able to refocus on it and turnover is predicted to be approximately £800,000 at the 2019 accounts.

    The business continues to grow at an impressive pace and represents a fantastic opportunity for a lucky new owner.

    Please quote reference B05393

  • Tenure: Business Only

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Please quote reference B05393

Hilton Smythe are pleased to have been given the opportunity to manage the sale of Phoenix Traders (UK) Limited which is a well-established on-line motorcycle spares business with a renowned reputation both nationally and internationally. This is a superb opportunity to take on a high turnover business which is expanding at a great pace but still offers fantastic potential.

Phoenix Traders (UK) Limited was founded by the current owner in 2015 when he identified a gap in the market, and the business has been a real labour of love for him and has expanded at a really impressive pace and accrued many regular customers.

The business is now being sold, albeit reluctantly and with a heavy heart only due to a need to concentrate on the owners’ other business interests in India, he is keen to see his beloved motorcycle spares enterprise pass to an ambitious and entrepreneurial new owner who can take this already thriving business to the next level.

Phoenix Traders ( UK ) Limited is a Birmingham based company and is engaged in the sale and distribution of classic motorcycle spare parts and accessories. The business has emerged as market leader in the nations vintage motorcycle market.

Phoenix Traders always strives to deliver the superior quality products with premium features and characteristics and backs it up with reliable customer care services. As a global supplier, the business understands the importance of time, quantity and quality and the business leaves no stone unturned to deliver the best of products and services. 

The business prides itself on bring the UK’s largest supplier of classic bike parts including brands such as;

  • Harley Parts and Accessories
  • Indian Chief Parts
  • Royal Enfield
  • Wholesale
  • Consumables
Phoenix Traders (UK) Limited has experience of distribution in Europe, USA And Australia, currently 50% of the business sales are in the UK and the remainder to the rest of the world.

The business has a retail database of over 29,000 customers and nearly a thousand wholesale customers.

Phoenix Traders (UK) Limited is proud to be one of the top sellers on eBay.

The sale will include the company website (autospares4you.com) , Facebook and Twitter pages and the business enjoys great visibility on the internet via websites such as www.youtube.com, www.companiesintheuk.co.uk, www.192.com, etc.

Scope to improve

  • Advertising and marketing campaign, the sales mostly currently come via word of mouth and referrals.
  • Introduce a retail shop with an open trade counter, the vendor estimates this could quite easily generate £2000 per day
  • Attend trade shows and club meets
  • Explore the benefits of SEO optimisation
  • Specialise in additional marques.
  • Employ a Sales Manager to prospect for additional wholesale accounts.
Reasons to Buy

  • A well established business with an enviable reputation and many existing customers
  • Will include a database of retail and wholesale customers
  • Little or no competition, both locally and nationally
  • Current owner happy to offer a handover and ongoing mentoring to ensure the continued success
  • No automobile or motorcycle experience required
  • Ideal owner managed or partnership business
  • The sale can include ongoing IT support if required
  • Could literally be run from anywhere in the world
  • Ideal ‘bolt-on’ to an existing motorcycle or automotive business
  • Continuous supplies of spares even after the sale of the business
  • Exclusivity contract with the suppliers, therefore the buyer would enjoy monopoly on lot of products, thus better profit mark ups
  • Having direct access with the manufacturers therefore, any enquiries on new production, sampling and even exhibiting in the trade shows world wide, the buyer would have the new products to showcase.
The last 3 years they have been selling nearly 500 skus and generating the sales of nearly £800k per annum, They have shortlisted nearly 5000 different skus which they have the exclusivity to sell world wide, and thus can nearly touch more than 5 million pound of sales in the coming 3 years with an ease. The current owner couldn't do this as they have been travelling extensively and was not able to concentrate much on the business. So any new buyer will have that edge.

Hilton Smythe highly advise early viewing to avoid disappointment.

This great business is likely to attract considerable interest.

Only by meeting with the vendor can it be appreciated what an incredible opportunity this business presents.

The business is run and managed by our client with the help of two part time members of staff.

The business is currently being run at a pace to suit and the vendor works varying shifts Monday to Friday but tends to commit about 5 hours per day. Shifts are either 6.00 – 13.30 or 9.00 – 14.00.

The website obviously receives queries and orders 24 hours a day, 7 days a week.

Phoenix Traders (UK) Limited is being sold as a relocatable business. The business is currently based in Birmingham but could feasibly be run from anywhere in the UK, indeed the World.

Birmingham is the second most populous city in the UK, with an estimated population of 1,137,100 as of 2017 and is the cultural, social financial and commercial centre of the Midlands.

In recent years, many parts of Birmingham have been transformed, with the redevelopment of the Bullring Shopping Centre and regeneration of old industrial areas such as Brindley Place, The Mailbox and the International Convention Centre. Old streets, buildings and canals have been restored, the pedestrian subways have been removed and the inner ring road has been rationalised. The city will serve as the host of the 2022 Commonwealth Games.

Partly due to its central location, Birmingham is a major transport hub on the motorway, rail and canal networks. The city is served by the M5, M6, M40 and M42 motorways and possibly the most well known motorway junction in the UK: Spaghetti Junction. The M6 passes through the city on the Bromford Viaduct, which at 3.5 miles is the longest bridge in the UK.

Birmingham New Street is the busiest railway station in the UK outside London. It is the National hub for Cross Country, the most extensive long-distance train network in Britain and a major destination for Virgin Trains. Local and regional services are operated from all of Birmingham’s stations by West Midlands Trains.

Bus routes are mainly operated by National Express West Midlands which accounts for over 80% Of all bus journeys in Birmingham.

Phoenix Traders (UK) Limited is being sold as a relocatable business so a new owner would need some sort of provision for holding stock. The business was in the process of moving to new premises prior to the decision to sell and has been operating temporarily out of a ‘Safestore’ self storage depot and this has proved to be surprisingly successful.

The sale will include computers and a bespoke software package and office furniture can be included if required.

Phoenix Traders (UK) Limited is being sold as a relocatable business only.

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