How We Helped Sell TG Baker (Sound) in a Challenging Market
When unexpected change affects a family business, deciding the next step can feel overwhelming. That was the situation at TG Baker (Sound), a highly respected name in audiovisual, PAVA, and CCTV services.
For years, the company had built its reputation on technical expertise, using advanced 3D and acoustic modelling to deliver tailored solutions for demanding projects. It was a trusted team with strong industry credentials, but its future suddenly became uncertain.
Why TG Baker (Sound) Chose Hilton Smythe
Following a family bereavement, our client inherited a business they had never run themselves. Their priority was clear: ensure the company’s legacy was safeguarded by the right new owner.
Selling was the logical step, but only with a buyer who truly understood the people, culture, and specialist expertise that set TG Baker (Sound) apart.

Securing the Right Buyer
In May 2024, we launched a carefully targeted process to attract buyers who recognised the value in TG Baker (Sound)’s reputation and capabilities.
After generating strong interest from credible parties, SSUK Limited emerged as the standout acquirer, an established industry name with the capacity to build on the company’s strengths.
Navigating the Challenges
While the transaction began smoothly, it soon developed into a protracted and complex legal process. This required patience, persistence, and close support for our client throughout.
This was a sensitive sale. We needed a buyer who understood the business and its people. By staying close, we guided our client through a long legal process and secured a deal that protected the company’s future.

Katie Holt, Deal Executive, Hilton Smythe: “Despite market headwinds and financial pressures on the business, including reduced profitability and cash flow challenges, we successfully reached completion in December 2024.
“The agreed consideration was lower than first anticipated, but the structure of the deal provided continuity. Six shareholders were involved, with four remaining in the business to support customers, colleagues, and the transition to new ownership.”
The Outcome
This sale demonstrates the importance of people-first advice and adaptive dealmaking. By understanding our client’s personal circumstances, identifying the right buyer, and staying engaged at every stage, we delivered a result that preserved both the company’s legacy and its future.
Thinking of Selling Your Business?
Whether you are planning ahead or responding to sudden change, Hilton Smythe can help you achieve the right outcome, protecting your legacy while finding the right buyer.