With the rise of the internet, social media is very important to help maximise on brand awareness. In this blog we go through how to set up Facebook Business pages for your business.
Choose a classification
There are six different classifications to choose from:
Local Business or Place
This category is for businesses such as Restaurants, Cafes, Bars, Clubs and more. This classification gives the businesses options to add opening times, parking availability, location (add to a map) – this means people can ‘check in’ which is a great opportunity for cafes or bars etc as it shows everyone on that persons Facebook page that they are in that particular place.
Company, Organisation or Institution
This category is for businesses that do not trade from local shops or premises. This category should be used if your business doesn’t attract footfall (e.g. offices) or if you have more than one location.
Artist, Band or Public Figure
This category gives the options of adding personal information such as date of birth, gender, contact information and personal information.
Brand or Product
For businesses that sell products through a variety of sellers such as coca-cola, this category is correct. This category also allows for a sub-category to be chosen. With this category you can fill in information about when the company was founded, product information, contact information and history.
Entertainment
By selecting this category, there are a variety of sub-categories to choose from such as “Movie.” If you select this category, you get the options to fill in the information about the Release Date, Starring, Directed By, Screenplay By, Contact Information and Description
Cause or Community
The last page type is Cause or Community, but unlike the other types there is no drop down of categories to select from. When this category is chosen there is also the option to make a group instead.
However categories such as Non-Profit Organization, Cause or Health/Medical/Pharmaceuticals come under ‘Company Organisation or Institution’ which may be a better match.
Add information
Profile picture
Usually most businesses on Facebook tend to use their logo for their profile picture. Struggling with the dimensions for your facebook profile? Take a look at our social media cheat sheet for all the dimensions.
Cover photo
According to Facebook your cover photo must be a unique image. For example it could be a photo of someone using your product, similar to the way Coca-Cola uses their cover photo.
Or we branded our cover photo to match our brand image by using the hot air balloon which we use for many aspects of our branding. Cover photos must follow the Pages Terms.
Basic Information
About
Add some information about your business and what you’re all about, this will help when people search for your business. (Don’t worry you can add to this at a later date.)
Website
Add your website address or any other websites that are important, for example your twitter page. If you don’t have a Twitter business page set up have a look at our guide here.
URL
To make sure your Facebook page can be found easily it is a good idea to customise your Facebook URL. For example our Facebook page is ‘www.facebook.com/hiltonsmytheuk’
To customise your URL visit https://www.facebook.com/username. Where you can customise the URL to include your brand name.
