Extremely well established florist in London

Please quote reference B07566

CoGoGo are delighted to welcome to the market a highly rated and well established florist shop in London. 

The florist was founded by the current owner and her late husband over 40 years ago. Sited opposite one of London’s largest cemeteries in the middle of a bustling high street. The business has been a real labour of love for her and her dedicated team, accruing many loyal and happy customers along with an amazing reputation for quality, pricing, customer care and service, this has seen the business go from strength to strength over the years, with the addition of gift ranges, the chocolate counter and later a dedicated garden centre and gardening services. 

Not only has the business grown but has been able to weather the toughest of challenges including Brexit and the pandemic.

The business is now being sold, albeit reluctantly and with a heavy heart, only so the vendor can enjoy a well-earned retirement, she is keen to see her beloved florist pass to an ambitious and entrepreneurial new owner who can take it to the next level.

The business offers quality flowers delivered the same day, 7 days a week to a large catchment area of south and central London boroughs.

The shop offers a wide choice of floral arrangements to suit all occasions, an extensive range of house plants and pots as well as gift idea and cards, with a dedicated area for discussing wedding and funeral flower orders, it allows the well trained staff to provide a more bespoke service to those customers, the business also prides itself on understanding the problems at a time of bereavement and assisting with all that is needed. The adjacent garden centre boasts a huge selection of seasonal plants, composts, garden furniture and accessories as well as a notorious Christmas tree trade including local authority and business contracts.

A substantial shop frontage ensures maximum High Street exposure where retail over the counter equates to 50% of the shops income. With 40% coming from phone orders, deliveries and wedding and funeral work, only 10% of the shops turnover is generated from online sales showing there is fantastic scope to increase revenue through new social media, website and SEO marketing activity.

The sale will include the company website and social medial platforms and the business enjoys great visibility online with many impressive reviews.

Key selling points -

• A well established business with an enviable reputation and many existing customers
• Current owner would be happy to offer a handover to ensure the continued success of the business
• Ideal owner managed or partnership business
• Perfect bolt on to an existing, high turnover florist business looking for a foothold in this area.

• Advertising and Marketing campaign. A local leaflet drop usually yields good results
• Maximise the use of social media
• Extend the opening hours
• Update the existing website
• Canvass hotels, residential homes, restaurants, showrooms, corporate head offices etc with a view to becoming theirs preferred provider of floral displays.

We are advised that the business is run and managed by the owner, with the help of 3 full-time, 3 part-time and casual staff as and when needed. 

The current trading hours are -

Monday to Saturday - 8:30am - 6:00pm

Sunday - 9:00am - 4:00pm

The florist is located in London. 

The business sits alongside other complimentary retail businesses on a really busy shopping street and thus benefits from high levels of footfall and passing trade along with regular custom.

The florist is beautifully presented and maintained with clear visible signage and distinctive livery.