Providers of Premium International Motorcycle Tours - Hilton Smythe
£0 £1000000
£0 £1000000

For Sale

Providers of Premium International Motorcycle Tours

England

  • Asking Price: POA
  • Turnover: 2023 T/O £874k

    • 100% share sale  
    • Prospective purchasers will be required to sign an NDA 
  • Tenure: Business Only

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Please quote reference B07724

Established in 2008, the company became the first premium motorcycle tour provider in New Zealand, quickly winning recognition in the Business Excellence Awards Auckland and the Qualmark Silver Licence (New Zealand’s quality standard for tourism) for outstanding services.

The company offers self-guided tours, private guided tours, partner guarded tours, custom guided tours and NZ public guided tours across New Zealand, Europe, the Balkans and Morocco. The company offers a fully-managed experience, organising bookings of accommodation, ferries, and activities, as well as providing a pre-programmed motorcycle GPS and eBook containing route descriptions, maps and recommendations.

 

An official partnership with BMW Motorrad also provides the company with advantageous perks, including discounts on motorcycles, spare parts, and accessories, as well as expedited delivery on these. Indeed, the company exclusively maintains a fleet comprising only the most recent models, with a majority being under two years old, all serviced by authorised main dealers.

 

Outstanding levels of service have earned the company 188 5-star Tripadvisor reviews and placement on the platform’s “Hall of Fame”.

 

The key offerings for a prospective purchaser include:

  • Official ‘Travel Partner’ of BMW Motorrad and Qualmark certification recipient;
  • Key differentiators such as pre-programmed GPS routes, new and well-maintained fleets, and excellent customer service;
  • An unmatched reputation in the Global motorcycle tour market, with numerous awards, countless glowing testimonials and flailing competition;
  • Revenue of over NZ$1.5 million in the financial year ending 31 March 2020, and revenue of NZ$874,206 in FY2023, with excellent liquidity.
 

Outlook

The future looks bright for the company, as revenue begins its recovery to pre-Covid levels.

There is lots of scope for new owners to expand the range of guided tours in New Zealand and overseas, as well as building upon the company’s already enviable fleet. Indeed, the current owners advise that they are in the process of purchasing the new BMW R1200GS,and upgrading the fleet with new BMW K1600GT and BMW R1250RT amongst others.

Highlights

  • A stand-out company in the Global motorcycle tours market;
  • Key differentiators including pre-programmed GPS routes, BMW Motorrad partnership, and new, well-maintained fleets;
  • International clientele across the high-income consumer segment;
  • Hugely lucrative business model with pre-Covid revenues of NZ$1.5 million and a revenue of NZ$874,206 in FY2023, with excellent liquidity;
  • Exciting growth prospects, with sales of nearly NZ$1.3m forecasted for 2024.
Opportunities

Potential growth avenues include US BMW rally participation, fleet expansion to seize emerging prospects, increasing share in the US and Chinese markets, and amplified marketing strategies for enhanced brand recognition.

 

Further staffing information can be made available upon request

The business trades all year round

  • UK Wide
  • Outside UK

The business can be operated anywhere in the world.

Tenure
Sale of the business only

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