Well established Florist business for sale
Bishop's Stortford, Hertfordshire
Please quote reference B06117
Hilton Smythe is delighted to present to the market Elegant Stems Floral Design, a highly regarded family run florist business established by our clients over 15 years ago.
The ‘Turn-key’ business opportunity is now being offered for sale due to the retirement of one of the owners, who identified the growth potential of the business is now best for a new owner with a fresh pair of eyes!
The reputation of the business has organically grown over the years with an un-rivalled choice of luxury wedding flowers coupled with exquisite ideas, friendly personal service, and the best quality flowers they can source.
The business had previously been driven by local wedding work with 75% of the turnover been derived from this lucrative side of the business along with local deliveries and funerals.
We are advised throughout the 2020 lockdown period, our clients invested £5,000 onto a new website with an online ordering facility. This has proven very successful and increased the delivery sales by £32,000 compared to the previous year which looking at the exceptional customer reviews should continue in 2021.
Our clients admit due to family reasons they have run the business more to suit and turned down requests for further work outside the local area and concentrate on a smaller number of weddings.
Key selling points include –
- Prominent first page position for any Google searches in the area
- 5-star Google review score
- Facebook page with over 900 followers
- Instagram page with over 1,100 followers
- Organically grown by reputation – word of mouth
- Very little external advertising
- Loyal customer base with many repeat customers over the last 10 years
- Excellent relationships with local wedding venues and funeral undertakers
- Very low running cost
- Nil business rates payable
- Excellent reputation locally for luxury wedding flowers with a full diary of weddings for the remainder of 2021 and 2022.
- Weekly direct deliveries to the unit from both local and Holland flower suppliers
- Small team in place offering great support and growth potential.
- Handover period offered.
There are also plans for a new wedding/events/hotel on the site which of course would directly impact the demand for future wedding/events work.
Growth potential –
- Option to add home & garden plants, accessories, gifts, candles etc.
- Increased social media presence would further increase current awareness.
- Attending future wedding fayres to increase wedding numbers.
- Extend current opening hours.
- Opportunity to develop in-house workshops/florist school.
- Add wedding planning services.
- Add more corporate work.
We are advised as per the 2020 accounts, the business generated a turnover in the region £120,000, with an adjusted net profit in the region of £17,000. Full financials can be made available upon further request.
Please quote reference B06117
We are advised that the business has a small team in place and relationships with great freelance florists and casual support staff/drivers for helping at busy times.
The business hours are-
Monday – 9:00am to 5:00pm
Tuesday – 9:00am to 5:00pm
Wednesday – 9:00am to 5:00pm
Thursday – 9:00am to 5:00pm
Friday – 9:00am to 5:00pm
Saturday – 9:00am to 1:00pm
Sunday - Closed
Elegant Stems Floral Design occupies an unusual but highly desirable unit at The Old Stables Wickham Hall in Bishops Stortford.
The beautifully presented unit is housed in an old, converted stables on a picturesque farm, located just minutes from the Town centre of Bishops Stortford.
The farm has been transformed into a busy business centre with an excellent selection of complementary destination businesses sharing a high end, luxury client base – including a large, busy Tearoom (with higher footfall than their town centre site), Pilates Studio, Personal training Studio, Beautician, furniture shop, high end luxury watches/handbags retailer, co-working office space with more converted barns being completed to attract further tenant to the farm.
The Old Stables Wickham Hall is conveniently located just off the A120 ring road which links directly to the nearby M11 motorway.
Bishops Stortford is an affluent and historic market town in Hertfordshire, just west of the M11 motorway on the county boundary with Essex and just 27 miles north-west of central London.
Nearest mainline station is Bishops Stortford (approximately 5-10 mins away).
The business benefits from free customer parking on site.
Charming stable unit
Ground floor comprises – one room used as workshop, the second as a client consultation area with office area, small kitchen area and toilet.
A full stock of basic floristry equipment and sundries along with a huge selection of vases, stands, lanterns, backdrops, tealights etc for weddings.
Large van perfect for wedding and funeral delivery.
We are advised that the business is being sold on a Leasehold basis, with a new lease & rent agreement due to be made for the existing premises or for the new premises. The business has £0 rates payable.